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What is SEO? Understanding, How It Works And How To Easily Optimize SEO

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icoulee.com: What is SEO, is the question most often asked by beginners who are just learning to build a blog or website. This is because doing SEO optimization is believed to make it easier for your blog or website to get high rankings on search engine results, such as Google.is it true? Let's dive deeper into what Search engine optimization is and how to optimize SEO on a website.


What is SEO?

In simple terms, SEO can be described as a tactic or action to optimize a blog or website.optimization that is done allows search engines or search engines to judge whether the blog or website is worthy of being displayed at the top of the search results or not.

By getting high rankings from search engines, your potential for organic traffic will also increase.not only can you make website traffic high, but this traffic can also be more precise and in accordance with the goals of the website you are building.



However, keep in mind that SEO is not a job that can be completed only once. More than that, SEO is a process that has no end.that is, you must continue to optimize your blog or website.

To get high and targeted traffic, you must understand and learn how search engines work in ranking blogs or websites, where this assessment is based on certain qualification requirements.

You also need to follow the various rules set by search engines or search engines, in this case Google.therefore, it is very important to learn how to optimize SEO, what are the main indicators of SEO, and the Google algorithm. You can learn all that through the following reviews.

How SEO Works

The goal of SEO is to optimize the website, so that internet users can find what they need by using certain keywords.at least, there are three benefits offered in the optimization process, namely providing relevant information, bringing in more organic traffic, and making search engines a reliable source.

The search results may not appear immediately. This is because the search engine optimization process is not as simple and easy as imagined.search engines have three main tasks in conducting searches on demand, including:

Crawling

Crawling is responsible for gathering information from all websites. One page to another page, and one link to another.This process is the initial stage of the search engine optimization work process.

Indexing

If you have collected information, then the web crawler will store the information in the entry list: index.

Ranking

The search engine will display the content according to the search results that best match the rankings in order.

In order to guarantee the quality of search results, search engines use a set of rules and rules known as an algorithm.This search engine algorithm will ensure that people who use the internet can get relevant information from a variety of trusted sources.

Advanced SEO Tools

The following tools are often used for SEO optimization

1. Ahrefs
This tool is a very powerful paid tool for you to use for keyword research, knowing backlinks, seeing the position of the articles you write on Google searches, knowing competitors 'keywords, knowing competitors' backlinks.
With ahrefs tools, you are sufficient to monitor and monitor the progress of your website's SEO.you need to know that this tool is not cheap, and must be paid every month.

2. Google keyword planner
These tools are free tools provided by Google. With this tool you can find out the keywords and the amount of search volume.

3.SEO Quake
This tool is a plugin on google chrome, you can install it here, with this SEOquake you can see competitor traffic for free and very easily.

4.SimilarWeb
With this tool you can see the Global rank of Alexa on competitors 'websites, know the number of competitors' visitors, know the competitors 'bounce rates, monthly visits, pages per visit and the competitors' average session duration.


5.Keyword Everywhere
With these keyword everywhere tools you will find out the detailed number of keyword search volumes per month.This tool is very useful for those of you who are doing new keyword research, because this tool also provides derived keywords or LSI keywords.

How to Use SEO

After understanding how SEO works, you also need to know how to do the right SEO optimization.need to be reminded once again, that the SEO optimization process cannot be done one-way, but it is a continuous process. This is because search engines are constantly updating their algorithms to provide the best search results every time.

SEO consists of two categories, namely offsite SEO and onsite SEO. What's the difference between the two? Here's the explanation:

1.Onsite SEO
As the name implies, onsite SEO means optimizing a website or blog from within. So, optimization of this category is related to the arrangement and adjustment of the elements on the website. This method will make it easier for search engines to be able to crawl information more easily.examples are as follows:

  • Alt Text image
  • Does not use keyword stuffing or the effort made to manipulate the ranking order of the Google search engine
  • A well-formatted URL
  • Use the right headings, namely H1, H2, and so on

Then, what must be done to optimize onsite SEO? Here are some things that need to be done so that onsite SEO is well-optimized.

2.Keyword searches or keywords

The choice of keywords is something that really needs to be considered. The keywords you choose must be right, so that they can bring organic traffic to the content you post. Keywords themselves are specific ideas or topics that are typed by users on search engines or search engines.so, it can be said that keyword search is very important.

Searching for keywords will help us to understand what keywords are often used by internet users when accessing websites on search engines. Make sure to include target keywords in the article title, headings, and content.

3.Website optimization

There are several ways you can optimize your website, including using a good website structure, creating relevant content, and providing easy navigation.

These three are very important to increase website traffic.a website must have a good structure, because it will confirm search engines about the most important website pages.

In addition, providing relevant content on the website is also very beneficial, because it will bring a lot of quality traffic.Meanwhile, the ease of navigation in accessing the website will certainly make website visitors feel more at home on the site.

4. User experience

Every visitor who comes to your website, of course, must be served well. Good service from website owners to visitors will certainly make them more comfortable browsing your website.not just stop by for a moment, then close it again.

If you manage a business website, then make the website pages like a professional online store. Visitors who open an online store website, of course, want to know more about the products you offer.therefore, please provide detailed information regarding the product.

All information must be conveyed by the prospect's head. Whether it's product benefits, price, composition, choice of color or taste, expiration date, and other product-related information.besides that, you also need to add relevant images to attract potential customers more.

To make it easier for visitors, you should create a product category to make it easier for visitors to search. For example, the online store that you build is selling beauty products.then, you can create a category for beauty products, such as the skincare, lipstick, perfume, eye makeup, etc. With the existence of product categories, visitors will find it easier to find products according to their needs, without the need to linger looking for products one by one.

Don't forget to also set the layout or layout of the website.Don't confuse visitors with an irregular layout. For example, place the shopping cart feature in the upper right corner of the website page. So, visitors will find it easier to see and access these features. With an orderly layout, visitors will feel more comfortable.

5.Loading speed

Website loading speed is very important to increase website traffic. Of course, anyone will definitely get annoyed if they visit a slow loading website. When a website page doesn't open, internet users usually prefer to close it.as a result, website traffic will decrease.

Conversely, fast loading websites will be preferred by visitors, because they don't need too long to wait for the website page to open. This will also make the website get high ranking from Google.Therefore, website loading must have a good speed, so as not to lose a lot of visitors and not get bad marks from Google.

6. Off site SEO

Compared to onsite SEO, offsite SEO is less technical. But, that doesn't mean that offsite SEO isn't that important. Offsite SEO is useful for promoting websites.with this technique, the people out there will know that the website you have is worth visiting. Well, some of the ways to do offsite SEO are as follows:

7. Content marketing

Currently, content marketing is the most powerful way to increase website rankings in Google search results.if you use a well-structured content marketing strategy, then there are many benefits to be had. These advantages include bringing in new visitors, improving the reputation of your online shop or business, influencing visitors to buy the products offered, and saving promotional costs.

8. Promotion

To get lots of followers or subscribers, the website must be filled with super good and interesting content. However, even though it has been filled with various interesting content, the website is still empty of visitors.then, the way that must be done to increase followers is by doing promotions.

By holding a promotion, more and more people will be interested in visiting the website. This is because generally people are very interested in promotional things.Besides being able to attract more visitors, the promotions you do can also make your website superior to competitors'.

9. Public Relations

To make the business that you build more advanced and known by many people, doing public relations is very important.even though there are a number of costs that must be incurred, it will be worth the benefits and benefits that you will get.Some of the advantages of implementing public relations, including being able to build brand awareness, regulate authority, provide additional information, and increase community relationships.

That is an explanation of what SEO is and how to optimize SEO properly. After learning the ins and outs of SEO, now is the time for you to apply it.once again, remember that SEO is a process that must be ongoing and never ending.

So, don't settle for just one try. Do other SEO techniques so that your website gets higher rankings from Google. There are no instant results in the SEO process.however, you need to start now.

After creating a website, don't forget to fill it with quality content. In addition, you also really need to use the right and fast cloud hosting. So, cloud hosting can always be relied upon if you have problems later.

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