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Social Media Marketing To Grow Your Business

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icoulee.com: An entrepreneur or a blogger needs to create a marketing strategy to increase brand awareness and traffic. That is why if you are one of them, you need a marketing medium like social media which has an important role in the world of marketing.but, how to use marketing media properly? Now is the time for you to learn how to run social media marketing.

Contents:

  • What is Social Media Marketing?
  • What Are Social Media Marketing Companies?
  • Make a Plan
  • Social Media Marketing Strategies and Tips
  • Use Different Social Media Platforms for Mixed Results
  • Paid Social Media Marketing
  • Conclusion


What is Social Media Marketing?

Basically, social media marketing is a marketing strategy that utilizes social media networks to spread information about your brand.

Social media marketing is an ongoing promotion that involves quality copywriting activities and visual aids (such as images and videos) to reach the widest possible audience.

To complete the explanation above, there are several reasons that make social media marketing a must for business people:

  1. Social media acts as an interactive platform between your brand and potential customers freely to build trust and rapport.
  2. With the help of social media, you can expand your audience reach quickly.
  3. Social media is also more affordable when compared to advertising media in mainstream media such as fliers, billboards, or television.
  4. Most social media networks provide integrated real-time reports on how your campaign is doing - this is a great way to measure the effectiveness of your marketing strategy.


What Are Social Media Marketing Companies?

Until recently, most business people realized the importance of the social media marketing game.however, many of them don't have the time or even the special skills to create a proper campaign.

This is where social media marketing companies take over.

They offer an all-in-one package for social media marketing activities such as creating content, attracting followers, scheduling posts, and more.

In short, their job is to maintain your brand visibility and bridge communication between the company and the audience via social media.

So, how do you find the right social media marketing company to help you? Here we present a list of agencies that can help your decision-making:

1. Thrive Agency

Apart from social media marketing, Thrive Agency also offers email list building services, SEO (Search Engine Optimization), PPC (pay-per-click) ads management, and many other best services.

Social media marketing companies understand very well that each trademark has different needs, and this agency is also very capable of providing the right marketing solutions.

What's more, Thrive Agency has an exclusive social media manager who will provide you with accurate monthly reports and monitor your ROI (Return of Investment).

2. Disruptive Advertising

As an advertising agency that masters PPC management, Disruptive Advertising will maximize the use of AdWords and Facebook Ads.

This agency is one of the most experienced agencies in online marketing.as evidenced by the achievements of their team which has achieved 2,500 AdWords and Facebook audits! Plus, they also offer site experience tests as well as analytics reports.

3. Social Media 55

Building a social media presence is difficult.then, Social Media 55 is here to lighten this burden from your mind!

Just tell us your target achievement, then experienced agency staff will set a strategy to achieve what you are targeting, such as achieving certain revenue, determining targets from social engagement, and others.

What's more, they also offer a variety of services, such as Instagram engagement campaigns, email marketing, SEO, PPC management, and others.


Make a Plan

If you want to use social media to achieve your company's mission, you have to make a plan.

You need to have a good social media marketing strategy so that the effort you put in can reach the targets you want.

Here are a few things you should think about.

  •  Think carefully about your target
  •  Learn which metrics to monitor
  •  Identify your target audience
  •  Decide what kind of message you will send

If you still need further explanation, you don't need to worry.We will explain each of the points that have been mentioned to help plan your business strategy.


1. Plan Your Targets Well in advance

First, you must understand that the targets to be achieved are crucial for a social media marketing campaign.

There are several criteria that need to be understood in making a proper plan.Determining certain targets with a strategy such as S.M.A.R.T will help you to achieve business targets. Here's how to do it.

  • Specific - "becoming more popular" is not a good target. Technically, the popularity increases little by little with the addition of new followers / followers.to be successful, set specific goals such as "getting 2000 followers in January" or "posting 3 videos per week", and so on.
  • Measurable - once you have set your target, it will be easier to measure later.Targets are not something that can be increased only with feelings, but also with your eyes: reports, number of followers, and so on.
  • Attainable - weigh every factor such as the quality and quantity of the human resources you have.Is it possible to upload hundreds of high-quality visuals content each month if you only have one team of five? Make sure you have the calculations for reaching the target.
  • Relevant - it's about "why". If you want to increase your sales by garnering a large following, you may not succeed that way.Try getting testimonials as they have a significant impact on sales.
  • Timely - deadlines play an important role in achieving your goals. Setting deadlines helps you to track progress as well as evaluate the effectiveness of your plan.


2. Learn the Metrics to Monitor

Popular social media like Instagram, Twitter and Facebook have integrated tools for providing analytical reports.

However, a tool is only a tool.You ultimately have to determine what metrics you want to implement to achieve company goals.

Choose one of the objectives from below to go through your campaign process.

  • Increase awareness - the more audience you can reach, the more people will know about your product.Keep track of the number of followers, shares and retweets your account achieves.
  • Increase engagement - when followers start asking questions about your product, it means they start showing an interest in your brand. Count how many comments you get.
  • Converting followers into buyers - followers are not necessarily buyers.You need to convince your audience that the product offered is worth the price. So, make sure your conversion rate is high.
  • Reaching customer satisfaction - there is no best solution other than listening to consumers' opinions directly. The more reviews and testimonials provided by consumers, the better you can evaluate the product.


3. Know your target audience

Knowing your target audience is of course important for achieving a successful social media marketing campaign.

There are various factors that must be taken into account when identifying your target audience, such as nationality, age, gender, and others. Part from that, to understand the right audience, you also need to know your product in detail.

Think about what your product is used for.what solutions does your product offer? For example, if you sell energy drink products that help people stay awake longer, then focus on workers in their mid-20s.

Another example of this is that if you hawk winter jackets, you won't get many customers from tropical countries.

So, what else do you have to do to find the right audience?

  • Find out about your current customers.if the majority are women, fitting a female brand identity can be a good idea.
  • Find out what kind of audience your competitors are targeting. A few references can provide an idea of ​​your target audience going forward.You can target the same audience as your competitors or even other markets that are still related to the business you are running.
  • Take a survey.If you're looking for an immediate answer, invite followers to visit your site and ask what products grab the most attention.

After identifying your target audience, the next thing that needs to be done is to make sure the content is made according to the characteristics of the audience. This can help you stay connected as well as build relationships with customers.


4. Match Your Tone to the Target Audience

Every group of people has different habits, which is why you need to find out how they think, what they are like, and how they communicate.

It is important for you to know what kind of message to convey to prospective customers. There are two different tones you can use, namely formal and informal.choosing the wrong tone will ignore your audience.


So, how do you go about determining the tone that suits your audience?

Say you sell a musical instrument like the saxophone or the violin. Your target audience can be a group of people who enjoy jazz and classical music, from this you can conclude that your audience revolves around the elderly or young people who have a high musical taste.At this point, you should know what kind of tone to use, which is the formal tone.

The same principle you can apply to other products.If the product is targeted at young people such as game consoles, use an informal tone with popular gaming slang to attract the audience.

After you understand all the marketing theories that we provide, it's time for you to combine them with careful plans so that your social media campaign is successful.


Social Media Marketing Strategies and Tips

Creating a social media marketing plan requires high dedication and seriousness.

That's why we will provide practical strategies as well as tips to help you build a social media campaign.

  • Write Great Content.uploading various types of content will attract a large number of followers and foster engagement. You can upload content in the form of videos, infographics, and some interesting writing.
  • Create a Brand and Don't Change. There is no point in changing your tone, unless you want to rebrand the business. Instead, focus on one persona so your audience doesn't get confused.
  • Monitor Your Competitors.if you are a newbie businessman, you will realize that business competition can be fierce. Keeping an eye on your competitors' movements can help you take one step further.try to understand why competitors have different ways of running their business strategies, what aspects your competitors are missing and so on.


Use Different Social Media Platforms for Mixed Results

There are tons of social media platforms that you can use, but you have to differentiate between their use.

Each platform requires a different delivery method to get the desired results.We'll cover a variety of platforms including Facebook, Twitter, and YouTube.

Facebook - One of the largest social media platforms on the internet. Its popularity and wide audience reach make Facebook a great marketing tool.Plus, Facebook has a useful feature called Insights for businesses that allows you to understand how each post is performing.

Twitter - There is no better way to keep your audience informed of your brand activity. Limited characters make your uploads more efficient.in addition, news can spread quickly thanks to the Retweet button.

Youtube - If just one picture can say a thousand words, how much less a video. On this platform, you can create content such as tutorials or new product exhibitions.

LinkedIn - There are two things you can do with LinkedIn. First, recruit new employees for your business.second, target a specific niche in your market. LinkedIn users are mostly educated people. Therefore, you have the opportunity to share content about your product or brand in depth.

Reddit - When social media is combined with forums, it becomes Reddit. You can find various topics (subreddits) that suit your product.with the large population of Reddit, you can use it to capture high amounts of traffic.

Instagram - Instagram can be another platform that has a great opportunity to reach potential clients quickly. Instagram is best suited for mobile devices, it can keep your campaigns going.What's more, Instagram has a sponsored post feature that blends in with the content your audience sees. This feature can help you to increase your followers.


Paid Social Media Marketing

Do you feel that your efforts have not yielded the desired results to date? We understand how you feel. Organic reach is difficult to reach.That's why you can try the paid options for a faster and easier campaign.

So, what can you get from paid social media advertising? First, you can spread brand awareness in just seconds.

Social media is so effective. However, on the other hand, social media can also be very competitive.By investing a little money, your content will be prioritized and appear at the top of the user's feed, even if they are not following you.

What's more, there is no limit to how much you have to spend to advertise your brand. You can adjust the budget according to your needs.the more you invest, the faster you reach your audience.

For example, find out what your brand's peak hours are. Then, make the upload during the hours when the target audience is very active.

One more thing, if you offer an expensive product, make sure not to target it at the 13-16 year old demographic.the reason is, of course, that they are not yet income, which means that later you will not benefit from them.

Paid marketing media certainly has many advantages to improve the performance of your brand to achieve its goals.

Would you like to take this step? Now all decisions are up to you.But one thing is for sure, you cannot underestimate the importance of strategizing for organic traffic.


Conclusion

Now you have learned the essential steps for creating a social media marketing campaign.then, what you have to do is make careful planning.

To summarize this review article, let's briefly discuss what steps you need to take to start a social media marketing campaign.

  •  Make sure that the goals you are trying to achieve are specific, measurable, achievable, relevant and timely.
  •  Understand what metrics are used to measure the outcome of a particular goal.
  •  Find out about your target audience.
  •  Match the tone of your content to the behavior and tastes of your audience.
  •  Continue to create great content and make sure you are using the right social media platforms for your current goals.
  •  Use paid social media marketing if you need it.

There he is! Although it will take you a long time to plan social media marketing, the results will not be too difficult to measure. Good luck

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