Skip to content Skip to sidebar Skip to footer

How to Increase Website Traffic

Content [Show]

icoulee.com: You have a great website. You've thought about a unique domain name, designed beautiful layouts and written quality content. However, despite the effort you've put into it, your website analytics shows a flat line. Sad, right? Well, this is the right time for you to change it.In this article, we will provide 15 easy ways to increase website traffic.


Different Types of Traffic

First you need to know the different types to visualize the steps you need to take.

There are two types of traffic that you need to know, namely organic and paid traffic.

The term "organic traffic" refers to site visitors coming from search engines such as Google or Bing.

On the other hand, visitors that are considered paid traffic are those who stop by your site through advertisements (such as Google Adwords and Facebook Ads), promoted links, and other paid methods.

Statistics have proven that 51 percent of all website traffic is generated organically.This number makes many site owners compete to optimize the SEO of their website to the maximum. After all, who doesn't love free and profitable methods?

However, organic traffic is a long term investment. Getting ranked on the first page of a search engine is tough competition.You may not see significant results for months, especially if your niche site is a busy industry.

If you want to see immediate results, you can take advantage of paid traffic. You can set it up in a few minutes and receive traffic on the same day.

Many ad services also offer a variety of targeting options.You can choose who sees your ad based on location, age, gender, and other criteria.

Getting instant results is fun, but be prepared to spend a fortune if you choose paid advertising.Advertising costs can burst your pocket, especially in certain markets where there is a lot of competition.

The Best Way to Increase Your Website Traffic

Your website doesn't have to suffer from a lack of traffic. Let's sit back, explore the guidelines below and learn how to drive traffic to your website.

> SEO optimization

Optimizing your website for SEO means making your site more suitable for search engines and visitors.

SEO that is used properly will increase your website's ranking higher on the search engine results page (SERP) and drive traffic to your website.

A simple way to optimize your website is to do keyword research for your content.you will know if there are many people looking for a particular keyword and how high the competition is.

That way, you can decide which keywords you want to use that will rank well in the search engines.

There are many tools for doing this step, the most popular of which is Google Keyword Planner.You can find keyword ideas or view historical metrics (average monthly searches, competition, etc.).

Once you know what keywords you want to use, it's time to optimize your website.optimization processes can be divided into two categories:

  • Off-site SEO refers to anything you can do to promote your website - such as link building, social media marketing, social bookmarking, and more.
  • On-site SEO is the act of optimizing various parts of your website, including the content.

When creating content for your website, make sure to focus on on-page SEO first.after all, your website has to look great before you market it to others, right? Here are some things you can do to improve your on-page SEO:

  • Title tag - create a catchy title with your keywords in it. It should be around 70 characters or less.
  • Meta description - is a short description of the web page displayed on the SERP.Like the title tag, this tag must contain the main keywords so that search engines and humans can understand the content of your page.
  • Header tags - break your content into readable sections using header tags (H1 to H6).
  • Alt text - used to describe images on the web. Alt text helps search engine crawlers to understand images.Screen-reading tools also use this text to describe the image to blind people.

> Email Marketing Campaign

While SEO is a great way to show off the potential of your site to customers, you need to make sure they don't just visit your website once.Engage visitors by sending regular newsletters and promotions via email.

Staying in touch with visitors keeps you alert and encourages them to come back to the website again. Like a regular customer to a coffee shop, in the end, they will have a sense of loyalty to your site.keeping in touch with visitors is a fantastic way to drive traffic to your website.

To start an email marketing campaign, you need to use email marketing services such as MailChimp and Constant Contact.you can try the free version to get started and then upgrade to the premium plan as your site grows.

But remember not to bombard your subscribers with too many emails. Keep messaging to a minimum by sending weekly or biweekly emails containing summaries of your site updates.

> Social media

Social media sites are powerful tools for driving traffic to your website. If you use it wisely and effectively, visitors will immediately flood your site.

First, always make sure that your content is shareable. People love to share interesting posts they find on the internet to friends and family as well.Don't miss this opportunity and embed social sharing tools in your blog posts.

However, don't just sit around and wait for people to share your content. You are the one who needs to be active and reach out to a new audience. Every time you upload new content, share that content on various social networks.you are not charged anything and can significantly increase traffic to your website.

Here are some tips for promoting your content on social media sites:

  • Add a visual element - people are more likely to click a visually appealing post.
  • Use hashtags (hashtags) - hashtags make your posts easier to find for people searching for specific keywords.
  • Choose the right site - different social networks have different target audiences.adults mostly use Facebook, while teens and people in their 20s tend to use Instagram and Twitter. Try several sites and see which one works best for your website.

> Write Quality Content

Content is like the heart of a site. Content has the effect of making repeat visitors to your website.what's more, they'll share your content across their various networks. Interesting right?

Check out some of the tips below on how to write great content that can increase your website traffic:

  • Keyword research - your content should be built around primary keywords. Think of it as a topic. Therefore, choose keywords that are currently relevant and have a high enough traffic.You can use Google Keyword Planner - as mentioned earlier - or use Semrush for more in-depth keyword analysis.
  • Create a strong headline - that's what people read on the SERPs, so it's easier to catch on.
  • Don't use long sentences and grandiose words - most people skim through your content to find information.simplicity and clarity are the keys to the success of powerful content.
  • Write informative content - your content must provide answers. Avoid fillers for word counts.
  • Add images and videos - long text that resembles a wall will overwhelm the reader, so give your readers a break with a visual element in sections.

Practice is the key to great website content.Over time, you will learn how to write effectively and ultimately increase your website traffic.

> Make Your Site Mobile Friendly

The fact that 52% of all web traffic comes from mobile devices is a sufficient answer to why your website should be mobile-friendly.if a visitor has had a bad mobile experience on your site, they may never come back again. You will lose most of your traffic.

You may be wondering what kind of website is considered mobile friendly? Well, it has to be responsive - ie.should automatically adjust the display based on the screen size of the device.

That way, visitors can browse your website comfortably without having to pinch their screens.Try Google's mobile-friendly test to see if your website is mobile-friendly or not.

To create a responsive website, you have to hire a professional or use responsive website themes and templates. The last option is, of course, the cheaper option.We always recommend WordPress because all the themes are mobile-friendly.

Mobile-friendly websites also tend to rank higher on mobile searches. So even if you produce high-quality but not mobile-friendly content, visitors are reluctant to come to your website.

> Auditing Old Content

Of course, you should always write new content to attract new visitors. However, editing your old content is also a great way to increase your website traffic.

Search engines are constantly crawling through websites in search of new content.every time you make an update to your existing content, it's basically like putting up a big sign that says "crawl me again!" The search engines will pay attention, re-rate and reset your page ranking based on updates.

To get faster results, update old content that is generating significant traffic for your website.it is very likely that they already rank well in the SERPs, so updating will make them relevant and increase the chances of ranking higher.

Use Google Analytics to find your popular content and pick the most potential.

But of course, don't make unnecessary updates. You have to be quality oriented, not quantity oriented.Here are some updates that can be made to your article:

  • Look for typos.
  • Fix broken links. And better yet, link to newer sources.
  • Add new images, infographics, or videos.
  • Improve the accuracy of your content by updating old information.

> Create an Affiliate Program

An affiliate program is a partnership in which a site owner pays an affiliate (publisher) to send them traffic or sales.Affiliates usually write articles about your product, convince readers to buy, and put down a referral link.

These days, many businesses have opted for this strategy because it's a cost-effective way to drive traffic to your website and increase conversion rates.

Before choosing an affiliate, know who your target audience is. The publisher must be attractive to your customers.let's say if your audience is a teenager, a publisher with an informal and pleasant tone might be best for you. Choose wisely and you will get maximum results.

> Internal Links

For some unknown reason, many website masters tend to focus on backlinks and forget to do internal links.This is unfortunate because they are equally important for driving traffic to your website.

Google uses links (internal and external) to rate pages.if there are lots of links to a page, Google considers the page important and ranks well.

So it's clear now how many things connect internally, right? That's why whenever you create content, always put internal links to relevant articles.let's say if your post is about starting a business, you can insert a link to an article about a business idea and a business plan.

Another benefit of internal linking is to keep visitors on your website. By providing internal links to relevant pages, visitors will not seek the information they need from your competitors.

> Use a CDN to Increase Site Speed

Google wants to provide the best browsing experience for its users, so site speed is important in search rankings. Thus, increasing site speed is a must if you want to drive traffic to your website.

The best way to increase site speed is to use a Content Delivery Network (CDN).it is a group of servers spread all over the world.

When someone requests to visit your site, the closest server will respond by sending you static content. As a result, loading times are faster due to the short distance between the visitor and the server.

Most CDN providers are paid, but you can get them for free with Cloudflare.all you need to do is add your domain name to Cloudflare and update the nameservers. You can see an easy step-by-step guide to set everything up.

> Facebook Ads

Using Facebook ads is proven to be an effective way to increase your website traffic.30% of marketers think that Facebook is the social media platform that provides the highest ROI (return on investment) of digital advertising.

Based on average costs, Facebook Ads are a cheaper alternative to search engine advertising. The average cost-per-click (CPC) cost across all industry areas is $ 1.72, and you decide how much you want to spend per day and how long your ads will run.

The key to using Facebook Ads is to make sure that every dollar counts.therefore, you need to set goals when creating your campaign - whether it's Awareness, Consideration or Conversion.

  • Awareness - to reach new people and generate interest.
  • Consideration - to get people hooked on your website and looking for more information.
  • Conversion - to encourage visitors to buy your product.

Next, your job is to create a campaign that catches your audience's attention.there are a few things you should do:

  • Write a great description - try to be short, catchy, or relatable.
  • Provide compelling visual elements - elements that will stop Facebook users when they scroll and force them to view your ad.it can be an image, infographic, or video.
  • Update your ad after the campaign ends - change the image and edit the description a bit.if you use the same ad for months, it gradually becomes less effective.
  • Create an informative landing page - You only have a few seconds to keep visitors from bouncing off your site, so make sure the landing page is informative and valuable.

> Creating a Youtube Channel

You've probably found a video or two on a Google search.chances are, you are looking at Youtube videos because research shows that 88% of videos that are ranked on the first page of Google SERP come from Youtube.hence, this video platform can be a goldmine for driving traffic to your website.

The way to drive traffic is to tell your viewers to visit your website and explain the benefits they will get.You can do this by writing a short sentence like “Check out icoulee.com for a complete course on how to write faster” - or add a call to action text on the video.

Another easy method that people often overlook is to use the description box. Write your call-to-action along with your link in the description box.

> Advertise on Instagram

Instagram is another very popular social media for advertising. The platform is best suited for those targeting a young audience as 71% of its users are under 35 years of age.

Since this social platform is owned by Facebook, it works much the same way as Facebook Ads.You will be able to select a target from three categories and use many targeting options (such as age, gender, language, country and many more).

Combine those options by choosing the one best suited for your brand goals.otherwise, your money will be wasted on uninterested people.

We recommend that you apply various experiments to your ad content. Since Instagram is a visual platform, it's very important to have a campaign that is visually appealing.

You can use quotes, short informative videos, funny pictures, infographics, etc.explore the options and create an ad that truly represents your website.

Instagram is the best way to increase traffic to your website!

> Influencer Marketing

Social media platforms have changed the way people search for what they need. Now, they are looking for influencers or those who are experts in their fields.hence, if used properly, influencer marketing can drive traffic to your website.

Implementing influencer marketing is a relatively straightforward process.Choose the influencers you want to work with, then contact them and ask them to promote your product or service in exchange for a commission.

What's great about this method is that you don't have to spend a fortune. Many influencers love to receive freebies in exchange for their services.

> Sponsor the Youtube Channel

Sponsoring a Youtube channel is a specific form of influencer marketing. You pay a creator to create a video in one of the following styles:

Sponsored special video.The entire video is about your product (like an unboxing video or a vlog where your product is the main focus).

A sponsored mention is when a YouTube channel owner mentions your brand or product at several points in the video.the product won't be the main focus of the video, but YouTube users will explain why it's so worth having.

Prices for sponsoring videos vary. The bigger the channel, the higher the price.some channels also charge a flat fee (pay per video) while others charge per view.

Some of the things to be aware of when selecting a channel are the channel size and display rate.

> Take advantage of LinkedIn

LinkedIn is a very unique social media site in that it has a special group of users - skilled workers and professionals around the world.therefore, this platform is the perfect place to drive traffic to your website dedicated to business.

First things first, your LinkedIn profile must be complete. Make sure you have filled in details such as a summary, profile photo, website link, and so on.personalize your profile but try to stay professional.

Posting business-related content on your Linkedin will drive visitors to your website. What's great is that you can target a specific audience, who is interested in your industry.


Conclusion

Website owners want to drive traffic to your website.a lot of people think they have to spend a lot of money, but there are free tricks that work well.

We've shared some of the best free and paid methods to drive traffic to your website.To make things easier for you, let's take a look at some of the best:

Free method:

  • Optimize your website SEO - this will help search engines crawl your website with ease.
  • Share each content on social media platforms - your content can reach a wider audience and attract more traffic.
  • Update old content - very easy to do and will increase your traffic.

Paid method:

  • Recruit affiliates - this is very cost-effective as you only pay when you get results.
  • Work with influencers - they can engage your audience and influence their followers to visit your website and make purchases.
  • Use Facebook Ads - Facebook is the largest social media platform and you have a higher chance of reaching all kinds of people.

Post a Comment for "How to Increase Website Traffic"